Q&A with the designer: Melissa from the UK Marketing Team says trends were at the forefront of inspiration for the SANIPEX UK stand
Tell us about SANIPEX UK exhibiting at Sleep + Eat this year
Sleep is a great show for our projects channel, we see some fabulous projects such as the Seven Hotel from Sleep 2016 - a fantastically well reviewed boutique hotel, which was also one of the reasons we chose to emulate a boutique hotel feel to this year’s stand. We wanted to communicate something out of the norm, the exhibition was an opportunity to inspire people and imagine what BAGNODESIGN products they would put together for their latest project. This is where the idea of incorporating a 3D moodboard/concept area came into play. Displays are great to provoke ideas, yet showcasing alternative designs of our incredibly versatile products was key. With the Maximalism trend encouraging designers becoming more daring, we encouraged this style on the stand. I’ve been told I wouldn’t be allowed Maximalism in a game of scrabble but we’re sure it’s a growing trend becoming more prominent in the A&D world.
Quite a few designers have heard of Maximalism but not ‘Japandi’, which was one of the moodboards, can you elaborate on this?
Japandi is certainly an emerging trend, I was asked if I invented this word myself - along with maximalism and eclecticism – but there were actually two talks at London Design Week that mentioned a merge of east-meets-west design and I instantly started pairing products together in my mind. The washed Calce Lazio shelf speaks to a Scandinavian influence, but pairing with a textured Rangoon oriental basin creates a different dynamic. Keeping the room minimal, which is key for both design styles, ensures form is a focal point. Yet Japandi still an ethos of eclecticism.
Was eclecticism a key factor when designing the stand?
‘Monroe three ways’ was designed to show both the versatility of product and also how to design to the trends, such as mixing materials and creating eclectic textures. We’ve seen the outdoor-indoor trend bring about a love of wooden textures and then again an evolution of the wooden trend into mixing natural materials. The textured Carbone Monroe shelf worked with many materials. The first sees organic platinum and nickel metallics softened by the wood; the second pairs a typically oriental matt black Penang basin with a traditional brushed brass Malabar mixer - contrasting both style and material; whilst a Matt Black Zephyr mixer accentuated the veins in our modern marble Carrara M-Line basin.
Trends seem to have a prominent place for SANIPEX, are trends taken into account when designing new BAGNODESIGN products?
The trend for wood has evolved into mixing materials, which is evident with the Monroe collection. A growth in alternative brassware finishes has brought about Zanzibar, a brushed brass finish – which also relates to trends to use raw materials in order to reconnect with nature. The Crittall style is shown throughout interiors, but our Harlem shower screen is a printed Crittall effect - a modern technology to help with ease of cleaning; we introduced this Harlem shower panel to our offering as it complemented our Matt Black brassware, as were all very proud to be one the only manufacturers offering a full colour solution for a seamlessly coordinated bathroom. Yet we also look to outside influences to predict the market. Hotels are often for clients that are experiencing a new city, so the experience shouldn’t stop with a hotel offering just a bed; many hotels now host spa experiences which has evolved alongside the health and wellness sector, creating a consumer desire for a spa-like retreat at home —which is why we wanted to add the customisable BAGNOSPA collection to our offering.